So what is cloud? and can I trust it?
What is cloud?Cloud computing basically involves using the internet to store and send data.Cloud is becoming an integrated part of our everyday existence from social media to online bankingCloud will transmit information more effectively giving us immediate access to data and helping us make a more informed decision.Can I trust it?It is important to do you own research on this topic. Knowing where…
Continue ReadingReduce cost of sales and fixed overheads
The final way to boost your business performance is to reduce your overheads. These are your fixed costs, e.g. phone, power, interest, etc.How often do you review your overheads? It should be done annually. Go through your annual financial statements or your Xero reports.While we’re on this subject, let’s talk about bookkeeping fees! We’re telling you to reduce your costs - if you think we are a cost,…
Continue ReadingIncrease transaction value and frequency
This doesn’t necessarily mean increasing your prices. How can you add more value to your customers?Do you give them a range of options?Do you make it clear what you are offering?Ways to track and measure Average $ sales per clientAverage transaction valueAverage hourly rateCustomer transaction frequencyStrategies to increase transaction value Four for the price of threeDiscount for add-on salesIncreasing…
Continue ReadingIncrease conversion rate
Where are you now?The third way to grow your business is to increase your conversion rate. Are you measuring your success at converting leads, quotes and proposals to sales?Do you regularly review why you aren’t converting more of them?Are there stand out performers in your team who have a higher than average conversion rate?Are you using the right people in the sales process?When you deal with customers…
Continue ReadingGenerate more leads
The second way to grow your business is to generate more leads. Do you know the difference between a suspect, a lead, a prospect, a customer, a loyal customer, and a raving advocate?Lets look at the marketing funnelThe Marketing Funnel begins with someone who is in our target market, but hasn’t yet responded to any of our marketing. When that person responds to marketing or makes an enquiry, they become…
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